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What is a DDR?

directors at our casa center discussing the ddr
June 16, 2022

You may be deep into your journey of buying your own Casa franchise! Or you may just be starting to review important paperwork… Either way, during this process there is much information and terms that must be fully understood to help you succeed in this new endeavor. So what is a DDR, and why is it important?

What is a DDR?

DDR, at Casa, stands for Director’s Daily Resource. It is a guide that details processes for what must be done in each center. To ensure consistency and accurate representation of the company. Each center has access to this document as a daily resource. The DDR is an essential tool when starting out. As it will help you understand what are the requirements for each location. The document is primarily for the use of directors, so when hiring a director this could be a good reference point to see if the candidate would be a good fit for the center and would be able to carry out all of the necessary duties. 

You will find resources detailing how to carry out certain protocols, responsibilities, and when to ask for help. The DDR is very important to follow as everything in it is company standard. And is how we ensure that each community knows who Casa is. Our intention with this document is to help you successfully complete a full year of activities at your center. This is an important document that should also be thoroughly read and understood.

Other Important Things to Know

The DDR has been developed over the years and is consistently updated to include the most up-to-date information to make sure that all centers are offering the same services. The DDR was created with the help of many individuals in different areas of our company. These individuals all proposed their inputs and worked together to create a document that would help anyone fully understand the situation and requirements even if they have minimal experience working at our center. This document does not replace franchise support, instead, it is meant to provide reference points. The DDR is meant to be another form of support filled with links for more information and people who you should talk to. 

As you read the DDR, begin to envision more carefully how your center would look, and envision yourself in the position as a franchise owner. Remember, we are here to support you and provide you with all the necessary tools you need to be successful. We will always be present and answer any questions!

casa franchise sticker saying "Corazon is our brand promise" and reflects values shown in our DDR

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